Why Organic?

The non-organic cotton industry is a huge source of global environmental pollution, using almost 16% of all insecticides produced globally. This has led to the fashion industry becoming one of the most polluting industries on the planet, second only to oil.

Organic cotton on the other hand benefits cotton producers and the environment in developing countries by avoiding the harmful effects of toxic pesticides, and the reduced cost of production improves social conditions. Social conditions for cotton growers can be difficult, with poverty, health problems and suicide common, and thousands of chemicals are used to turn raw material into clothes, towels, bedding and other items that we put next to our skin every day.

Source: Soil Association